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Ads - February 22, 2021

How AI can help you monitor Facebook ads – SmartBrief

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Artificial intelligence has entered numerous facets of our lives and the same can be said for marketing too. While consumers still aren’t very much aware of what AI can do, AI-powered digital marketing tools not only help you plan your campaigns but can also help you execute them and deliver insights about them too.

And Facebook ads are no different.

While Facebook itself uses machine learning to deliver ads, you can leverage it to monitor the progress of your ad campaigns too.

But how can AI help you with it?

Let’s find out.

Ways AI helps with monitoring Facebook ads

Here’s how AI can help you follow the progress of your Facebook ads so that you can derive insights from them and improve your campaigns.

1. Making sense of data

When you launch a Facebook ads campaign, you’ll likely gather a lot of information about:

  • Who’s seeing your ads?
  • How are they interacting with your ads?
  • When are they seeing your ads and engaging with them?
  • The types of engagement
  • The ad reach
  • Number of impressions
  • Click-thru rates (CTRs)
  • And so much more …

However, due to the sheer vastness of the data, it can be difficult to make sense of it to derive valuable insights. It’s important to get these insights as well because they can help you optimize your Facebook ads campaigns to generate better results.

That’s where AI can come in handy. It can help you sift through volumes of data and then come up with actionable
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