IG - February 21, 2021

Instagram Launches New ‘Professional Dashboard’ – Business 2 Community

Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not?

Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional Dashboard’. This is basically a new tools management system that gives users insight into the performance of their posts, as well as some other bits and pieces that generally make the monetisation journey a little more organized.

Instagram said this on the new dashboard’s launch:

“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.”

What does it do?

The dashboard breaks down the insights it offers into three distinct areas. The first area allows you to track the performance of your work. The tracking function gives you plenty of data and info on trends around your account and how it is performing. One useful feature, for example, is the provision of prompts that compare your current performance against previous performance. There is also a useful option to tap into your full Insights outline from the same place.

The second area is focused on growth. The ‘Grow Your Business’ section provides tools that allow you to take control of the account from the

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